Unlock Your Full Potential

Leadership & Team Coaching

Empowering leaders and teams to achieve extraordinary results

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Salma Zarroug
About Me

Transforming Leaders, Empowering Teams

I am passionate about supporting leaders, teams, and organizations to unlock their full potential.

With extensive experience in leadership coaching, leadership development, and team facilitation, I help individuals and organizations achieve their goals and aspirations through evidence-based approaches and personalized strategies.

My mission is to inspire transformation, foster growth, and enable sustainable success in every field.

15+

Years Experience

500+

Clients Coached

100+

Organizations

My Services

Comprehensive HR and Coaching Solutions

Tailored programs designed to meet your unique needs and drive meaningful transformation

Leadership Coaching

Leadership Coaching

One-on-one coaching to enhance leadership capabilities, develop strategic thinking, and achieve professional excellence.

  • Leadership presence development
  • Strategic decision-making
  • Emotional intelligence
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Team Coaching

Team Coaching

Transform team dynamics, enhance collaboration, and unlock collective intelligence for exceptional performance.

  • Team alignment & cohesion
  • Conflict resolution
  • Performance optimization
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Group Coaching

Group Coaching

Collaborative learning experiences that foster growth, share best practices, and create lasting professional networks.

  • Peer learning & support
  • Skill development workshops
  • Leadership circles
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HR Consulting

HR Consulting

Strategic HR solutions to acquire, develop, and nurture your talent with targeted strategies and best practices.

  • Talent acquisition & retention
  • HR strategy development
  • Performance management systems
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Professional Background

About Salma Zarroug

Salma Zarroug - Professional Coach

Salma Zarroug is a Leadership and Trauma-Informed Coach, a Certified Professional Co-Active Coach (CPCC) and a Professional Certified Coach (ICF-PCC) and an HR Specialist. She brings over 20 years of experience in Human Resources management, leadership development, and coaching individuals, groups, and teams. Her career has taken her across the UAE, Thailand, Myanmar, Italy, Pakistan, and the UK, reflecting her ability to thrive in complex, multicultural environments.

She began her career with the United Nations World Food Programme (WFP), where she spent nearly a decade in Human Resources roles in Dubai and Rome. This experience laid a strong foundation in humanitarian operations and people management, which she later expanded as Acting Chief of HR at the International Renewable Energy Agency (IRENA) in Abu Dhabi.

Salma designs and facilitates group coaching and leadership development programmes for mid- to senior-level managers and has led women's leadership and group coaching initiatives in the UAE and internationally. She is also experienced in designing and delivering training for diverse audiences, and provides leadership and career development support for UN professionals across agencies such as WFP, IOM, UNAIDS, and UNICEF.

Since June 2023, she has been the Co-founder of AL-TAGA, a trauma-informed coaching initiative supporting members of the Sudanese diaspora affected by war and displacement.

She holds an MSc in Human Resource Management and Development from the University of Leicester, where her research on women's career advancement and the glass ceiling sparked her lifelong passion for helping women realise their full potential. She is also a co-author of Women Who Inspire and She Dares, two books celebrating stories of women overcoming obstacles and leading change.

Salma is trained in Organisational and Relationship Systems Coaching (ORSC) and accredited in the Harrison Assessments Employee Development tool and the Team Diagnostic Survey (TDS) Six Conditions Framework for Team Effectiveness.

Fluent in English and Arabic, she bringing a global perspective and a deep commitment to cultivating conscious, compassionate, and capable leaders.

Professional Credentials

Certified Excellence

Accredited by leading international coaching organizations

PCC - Professional Certified Coach

PCC

CPCC - Certified Professional Co-Active Coach

CPCC

Harrison Assessment

Harrison

ORSC Trained

ORSC

Team Diagnostic Survey

TDS Level 2

Author

Published Works

In my endeavor to positively impact as many lives as possible, I leverage many mediums to spread my passion & learning to others

Women Who Inspire Book Cover
Co-Author

Women Who Inspire

Adding to my pro-bono coaching sessions, I am proud to present one of my latest contributions – "Women Who Inspire".

It is a book that I co-authored alongside 25 other amazing women who share their inspiring stories about overcoming obstacles and leading change in the world.

Buy on Amazon
She Dares Book Cover
Contributing Author

She Dares

A collaboration of 36 inspiring stories of women from across the globe. As the famous quote by writer Nora Ephron, "Above all, be the heroine of your life, not the victim."

Each author narrates their experiences, courage to move ahead to succeed in overcoming some of the greatest obstacles in life.

Buy on Amazon
Testimonials

What My Clients Say

Shubha Gupta

My coaching experience with Salma came as a breath of fresh air during the pandemic. Her coaching sessions helped me overcome "feeling suffocated" and allowed me to tap into issues that were subconsciously inhibiting my life. Salma equipped me with practical and easy-to-use daily tools to get me on track. I feel fortunate to have found, who has, in turn, helped me to become my very own guide.

Shubha Gupta
Francina

I embarked on change both personally and professionally and approached Salma to assist with life coaching. Salma was helpful, supportive and very understanding. After each session, I would feel an uplifting sensation and determination. The process helped me in getting rid of doubts and negativity. My coaching sessions were during COVID-19 lockdowns and were truly a God sent. Salma is truly a wonderful coach with so much love and kindness in her heart.

Francina
Rania

My sessions with Salma have marked its commencement almost 10 years before they actually started. I have been prepared ever since for this exploration and navigation. I have a strong belief that destiny has chosen and blessed me with this gift to introduce me to a new dimension of a life that is full of knowledge, awareness and miracles. It is an amazing mixture of adulthood maturity with childhood purity but the result is a unique soul full of spiritual love, giving and honesty.

Rania
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Whether you're looking for leadership coaching, team development, or organizational transformation, I'm here to help you achieve extraordinary results.

Location Edinburgh, UK
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